Most of us working in the industry know that it’s important to add quality content to your website to improve your search engine results. If you’re not in the “industry” you may be wondering why this is so important. Isn’t enough for me just to let Google and friends know that I’m a plumber and that’s it? No, it’s not enough. We need to go a few steps further and here’s why.
LONGTAIL KEYWORD SEARCHES
Think about what you search for when you’re online. How specific are your searches? The more keywords you use to define your search, the more likely you are to find the exact results you’re looking for. If I’m looking for a “used toy hauler travel trailer with bunks”, I’m probably not best served by searching for “used travel trailer”. Adding relevant, quality content gives you the chance to be found more often for these specific types of searches. Because we don’t know exactly what people will search for, adding content gives us a chance to “hedge our bets” if you will and cast a little broader net. This must be done with some planning however. According to the search gurus at Yoast.com, “After you have done your keyword research and you know which keywords you would like to rank for, you’ll have to start creating content.”
FRESH CONTENT FEELS GOOD
Of course, we mean to the big search engines! If you consider each page of new content as a stand-alone entity, Moz.com points out that a web page can be given a “freshness” score which decays over time. From the time it’s first discovered, this bit of new content begins to lose its value. Again, why is this important? It’s believed that adding pages instead of revising old ones will provide you with more bang for your content buck! One of our driving goals is to provide fresh content that is relevant to your audience on a regular basis. We believe this shows the search enginesthat you take the concerns of searchers seriously and want to provide them with the best results possible.
OVERCOME STAGNANT COMPETITION
One of our clients is fairly new to their industry here in the Boise market and has now moved into the number 2 position for most keyword searches. Their domain is less than two years old as compared to their competition that’s been in the market for 6 and 12 years respectively. By consistently adding quality content to their website, we’ve could not just be a “player” in the market, but one of the dominating companies in their industry. Sometimes you’ll find the competition resting on their laurels and not actively maintaining their site. Creating fresh, new content, will give you a chance to cut years off the chase and become competitive more quickly.
BECOME A RESOURCE
In the Boise market, if you search for anything involving hardwood floors, you’re likely to find A-Max Hardwood Floors. One of their “secrets” is their content. They provide so much quality content, that it doesn’t matter if you’re just interested in doing your floor yourself, or if you’re looking for professionals to do it for you. Their site will come up with tons of good information that anyone interested in hardwood floors would find engaging. Not only does it help them in searches, but it helps them keep visitors on their site longer. They are truly a resource for anyone interested in hardwood floors.
These are but a few reasons to keep content creation at the top of your SEO to-do list! If you need help adding content, feel free to give us a call at 208-590-6464 or drop us an email at rich@bizmilk.com and we’ll set up a free, no obligation consultation to see if we can help you with your content development needs.
