Can You Afford SEO? Here’s a Better Question You Should Ask!
Being a small business owner, there are many things that I choose to do for myself rather than paying someone else to do. However, when it comes to areas that involve growing my business, I want to hire professionals as much as possible. When it comes to the SEO question, the question isn’t “can I afford SEO?”, it’s “can I afford someone else to do my SEO”. You must have SEO whether you do it yourself or you hire a company to do it for you. If you have time to learn the ropes and do it yourself, there’s nothing wrong with taking that route. There are plenty of resources available to help you along the way!
YOU HAVE TO START SOMEWHERE
Many successful companies started with their owner, CEO, president, etc., handling the company’s marketing plan. The challenge comes when you are no longer able to dedicate the time it takes to keep up with this time consuming endeavor. That’s where professional SEO companies come into play. When you get to the point that you need to spend more time running your business than growing your business, it’s time to bring someone else in. Keep in mind that SEO isn’t going anywhere anytime soon. You’ll need to be SEO savvy the entire time you’re in business! Here’s an article we wrote on the topic of ongoing SEO. See if any of this resonates with you.
YOU’RE READY TO HIRE…NOW WHAT?
What are some of the considerations you should keep in mind when hiring a company? Experience is always a good avenue to explore. How long have you been providing SEO services? What kind of companies have you worked with? It doesn’t so much matter if they’ve worked with someone in your industry or not, but you’ll want to get a feel for their breadth of knowledge. If they’ve done most of their work in a handful of industries, they may be lacking some experience that could make a significant difference in your industry. Cost is always a chief concern when deciding to hand over the reins. You can find SEO companies that charge anywhere from a couple of hundred dollars per month to thousands of dollars per month. Be sure you know what you get for that investment. Ask to see case studies on similar sized businesses with similar growth goals as yours. One last recommendation is to try to get a feel for their mindset when it comes to working relationships. Are they hard to get in touch with? Do you feel like they’re in a hurry when they’re talking to you? Are you going to be their priority? Again, this is something that you may be handing over for the very first time. You’ll want to ensure that you’ll be able to make contact and feel good about the process.
There are many, many things to consider when taking the leap to hiring a Boise SEO company and we can’t possibly touch on them all here. The bottom line is this…it’s your money and it’s your company. Take the time to research multiple companies in your area before deciding. The time you spend now will help you find the right SEO provider for you.