Website design and development trends in 2023

Did you know that it’s possible to boost your business’s online presence by making use of popular web design trends such as kinetic typography, cinema graphics, layering, and overlapping images and text?

If you have not yet started improving your business’s website for 2023, you should consider taking action. By doing this, you will give yourself an edge over the competition.

But it can be difficult to know how to improve your website design in Boise. To make things easier for you, we have written a guide. Keep reading if you are interested in finding out more.

Page Loading Speed

If you are in the process of creating new page formats, updating your website, or building an entirely new business website, you should try to increase your page loading speed.

If your website loads too slowly, you’ll have fewer conversions and your business will not rank well on search engines. Users now want faster online experiences.

And the world’s top search engines such as Google have started evaluating websites based on how fast their pages load.

There are several things you can do to increase your page loading speed. Focus on compressing large images.

You can also condense your site’s HTML and JavaScript code. You can hire website developers in Boise to help you out.

Website Accessibility

It is more important than ever that business owners create websites that can be viewed on any type of digital device. Your goal should be to create a website development plan for building a site that everybody can use.

If you want to make sure that your website meets the standards outlined by the Americans with Disabilities Act (ADA), it is a good idea to start using ADA compliance tools and services.

Clarity and Simplicity

Website visitors don’t have time to navigate through confusing websites that won’t load because they have too many large motion graphics. Instead, try to create a website that is simple and easy to use.

Choose a few colors and no more than two fonts. It is also important to create simple navigation menus.


One of the most exciting web design trends that will emerge in 2023 is illustrations. By adding illustrations to your site, you will be able to add your brand colors. This will give your website a more personal feel.

It is an especially good idea to add illustrations to your website if you are in the process of rebranding. But keep in mind that illustrations don’t work well with all website styles.

If the photos on your website are working, it might not be necessary for you to add illustrations.

There are various website companies in Boise that can help you to decide whether it’s a good idea to add illustrations to your site. Make sure to hire a company that gets great customer reviews.

GIFs as Graphics

If you want to grab the attention of your website visitors in 2023, you should consider adding more GIFs to your website.

Website visitors will be more likely to read pages that have GIFs. They will also be encouraged to slow down.

It is easy to make GIFs by using online GIF creation tools.

Voice Optimization

Voice shopping is quickly becoming a multi-billion dollar industry. The world’s most successful businesses have already optimized their websites for clients who perform voice searches.

If you want to stay up with the competition, you will need to take action as soon as possible to optimize your content for voice search. This will boost your website’s rankings on search engine page results.

Keep in mind that the majority of users make use of voice technology such as Amazon’s Alexa and Apple’s Siri.

The easiest way to optimize your website for voice search is to hire a web design company to help you.

Artificial Intelligence

Artificial intelligence is making it easier for businesses to interact with their customers in meaningful ways. One of the best ways to make use of artificial intelligence is to add AI chatbots to your website.

This will free up your business’s resources so that it will be possible to focus your energy on more pressing matters.

Your customers will also benefit. They will be able to receive immediate answers to their questions.

Exciting Colors

If you have not rebranded your website for a while, you should consider doing this. When you’re rebranding your website, try to use colors that people will associate with your brand.

You can add bright colors to your site if you want to grab the attention of your website’s visitors.

Bold Typography

One of the easiest web design ideas to make use of is bold typography. This will stand out. It will also be easy for visitors to read.

Consumers are more likely to trust websites that use fonts that are easy to read and that look professional. But try not to overdo it.

It is a good idea to only use several different fonts on your website. If you add too many types of typography to your site, it’s possible that your website visitors will feel overwhelmed.

Website Design in Boise: Trends for 2023

If you have been trying to figure out the top website design trends for 2023, keep in mind how helpful it can be to use artificial intelligence, add illustrations, and make your website more accessible.

Are you interested in hiring a website design company in Boise? If so, BizMilk Marketing is here to help you. Don’t hesitate to contact us once you are ready to get started!

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