Google loves being able to figure out what your website is about and effectively placing it correctly in the search engines for others to find. There are many different ways Google categorizes your website pages, but the main leading factor in a page being ranked higher than other pages are what we call “title tags”.
An easy way to describe title tags would to call them your website “heading”. It is what describes that page in a short phrase. If you do not have this short phrase Google and other search engines will have a rough time placing you correctly in their results.
So what makes an effective title tag for your website? You want to write down 3-5 words that explain that specific pages topic. An example would be the following:
The title You could work up from those 3 words would be something like:
- #1 Plumbing Contractor in Boise, Idaho
- Residential Plumbing Contractor for Boise, Idaho
As you can see the keywords are the main focus and would let Google know what your page is about. Remember, you need to make unique titles for every page, you should never have duplicates.