Yes…you can definitely do this yourself! I like to say that “SEO isn’t complicated, but it is complex”. What does this mean? In a nutshell, it means it’s not hard! But, neither is changing my oil or mowing my lawn, and I don’t do either of those myself…I hire someone. Why do I hire people to do things that I can do myself? Because in most cases it’s more cost effective. The time that it takes me to change my oil, I can talk to three or four prospects. If I turn one of those prospects into a client, that oil change could have cost me thousands instead of $29.95. While that may be a simplified example, you can probably think of similar situations in your own life. If you’re considering SEO help, you are probably in charge of a business…either as an owner or general manager, etc. Your task is to make money. If you have a janitorial service, have you thought about cutting out their services? Of course not…you don’t have time to mop the floor! You likely don’t have time to learn all of this SEO stuff either! Luckily, you don’t have to. There are plenty of good Internet Marketing Companies available (like BizMilk “shameless plug”) that can “mop the floors” so you don’t have to.
According to an article in Entrepreneur magazine, there are several tasks that business owners should outsource. One of them is
- Specialized knowledge. “An example might be the IT support for your accounting system or your network,” Landers says. “You may not be able to afford or need a full-time IT person, and it is easier to change to an outsourced provider with the right skill set as your IT needs change.”
I believe your Internet marketing provider falls directly into this category. It’s easy to change out providers if one isn’t working out. The same article says, “Your final responsibility as a successful outsourcer is to step back, relinquish control, and allow your new team members to do the job you’ve hired them to do.”
You trust your janitorial contractor to take care of the jobs you’ve hired them to do. Find an Internet marketing company you trust and let them save you time and allow you to do what you do best…grow your business!