Over 60% of the world’s population is now on social media for an average of 2.5 hours per day.

If you’re a business owner, this should signal a clear opportunity to establish your brand and find new customers. Social media marketing is one of the most indispensable tools we have, but that doesn’t mean it’s easy or simple to do.

Creating a social media advertising campaign that works takes a lot of time and effort, which not every business owner has at their disposal. For that reason, it’s a great idea to hire a social media manager to help you develop and run these campaigns. Keep reading and we’ll tell you 3 benefits of doing so.

1. Better Branding

Social media marketing and branding are tied at the hip. With so many potential customers using various social media platforms, it gives you the perfect opportunity to develop your brand identity and voice so you can maximize your online visibility.

What a social media manager can do for you is use their knowledge and experience on different platforms to provide the right content for any given situation. What works for your Instagram audience might not be right for your Facebook audience.

Only a seasoned social media expert can navigate the minutiae of the different platforms and the people who use them. You’ll have expertly curated content for your niche, which is exactly how you make social media work for you.

2. More Customer Engagement

The work doesn’t end when you click “post”. In today’s world, you need to constantly monitor your social media profiles to measure the results of each post and engage with your audience.

If you post a short video to Instagram about a new product, you need to encourage people to like and share the post. You also need to engage in the comments section so that followers know they can connect with you. All of this will help to spread your brand’s message to more like-minded people.

Obviously, this aspect of social media management is time-consuming. Having social media management monitoring your posts will help you establish these important connections and analyze data to improve your posts in the future.

3. Keep Up With Changes

In the grand scheme of things, social media is still a relatively new phenomenon. It’s still morphing all the time, so you need to stay ahead of the curve or your competitors will get the better of you.

A professional social media manager always has their ear to the ground on the latest and greatest changes to social media advertising. Hiring someone who is up to date with their knowledge will always give you the upper hand you need to create effective marketing campaigns.

Get the Right Social Media Manager on Your Side

These are just a few of the many benefits you’ll see when you hire a social media manager. There are more and more of these professionals out there, and it’s becoming increasingly difficult to separate the wheat from the chaff.

At BizMilk Marketing, we make the decision easy. With a proven track record of helping Boise businesses achieve their marketing potential, we offer social media management services that help. Contact us today to learn more about what we do and how we can take your business to new heights.