SEO TUTORIAL – DIY HELP

Most people wonder if they could do SEO themselves or their company — honestly, yes you can. Search engine optimization is not very hard at all, however it does take patience and heart to continue with the process even when results are yet to be seen. Not only is search engine optimization good for Google, Bing and Yahoo rankings it is also good for your customers or potential clients as it will more easily let them understand your business.

This course is the same processes I do to all my paying clients. The difference between the free course and paying clients is that I do the work for them. You will notice it is a bit of work to keep up to date on all the search engine optimization things you need to do – all this information has been collecting in my head for over the last 12+ years and is guaranteed to work, it always has.

I would estimate I spend 2-3 hours a week on my website per each business keeping them up to date and in good standing. If you can set aside 3 hours a week this plan is for you. If you can not do that still go through this course and you can see what I will do for you. I do offer SEO services for a monthly rate.

What this course will cover:

  1. How to setup your site to have proper cues for google
  2. Setting up a google business profile
  3. What and how to post to your google+ profile
  4. What you should be posting on your site

These 4 things probably expand out to 40-50 subtopics I will cover and if you follow all of them you will be set with a perfect site that will earn you a top ranking in Google.

Can’t do this yourself and need help, call me. I am the most affordable service that has proven results in all of Boise, Idaho.

Website Meta Titles & Descriptions

Overview of Title’s and Description’s
The first step in any website should be the homepage titles and descriptions that Google will see and use to categorize your site. By giving Google the proper initial impression of your site you are able to move up the search results of Google.The foundation of any website is your titles and descriptions that Google see. Once the titles and description your website has the power to gain you more leads/sales.

Become a Customer
When writing a title you want to think what your customers will type into Google and capture them. What we mean by “capturing them” is having a title they will want to click for what they are looking for.

A few examples of good and bad titles are below:

  • – Bad Title – Home Page – A-1 Plumbing
  • – Bad Title – House Roofer – Company name
  • – Good Title – New York Quality House Plumbers – A Plumbing Service
  • – Good Title – New York House Roofing Company & Contractor – Quality Roof Services

How Do I Do That?!
To arrive at these titles I actually used Google to create them! So, How did I do that? I went to Google and searched a random city, in this case “New York” and read the first 2 pages of titles and wrote down the best qualities I liked in each title. I then took those ideas and wrote my own which I thought were good.

To write and make good titles follow these steps:

  1. Write down what keywords customers would associate with your business.
  2. Google competition in your area – “[City] widget/keyword”
  3. Google completion in another city(s) – “[City] widget/keyword”
  4. Write what you think your title should be
  5. Wait 30 min and then revisit the title you wrote
  6. If you were looking up “[City] widget/keyword” would you click your title in Google?

What to Write on Your Website Homepage

Overview of Homepage Text
Titles and descriptions we did last class are by far the #1 thing to make your site readable by Google. Good job on making the jump to making your site accessible by Google! This month we are now doing the homepage text. Homepage text is just an extension of your titles and descriptions that helps Google to further validate your titles and descriptions you wrote last month.

If people are reading anything on your site they will for sure read your homepage so it needs to still capture customers with what you write while hitting all the points Google wants to see. If you notice from last month to this month, Google wants to please people using Google. They want to show them proper sites that will get them what they want. So when doing things on your site we recommend keep that main point in the back of your head, pleasing customers and what they want. That one point will help gain leads/sales while pleasing Google who will then give you more leads and sales. It is a very wonderful circle to be in!

Homepage text should have the following points in them:
1. Who you are
2. Where you are located
3. What you offer
4. How you do business

Do not worry about if you text is a little off the first time. The first go around of your text will ultimately not be the same as your last and final draft of homepage text. However, by trying and doing along with the class you will begin to recognize the correct and appropriate patterns on how things should work.

Samples of bad and good homepage text:
Bad:
Welcome, to Dan’s Painting.
Dan’s Painting is a small family owned and operated company that is licensed, bonded, and insured with over 20 years experience. We serve the greater New York area.
Our aim is to satisfy our customers by providing professional painting work with excellent customer service. We believe our customers deserve satisfaction from start to finish. We are committed to meeting your expectations.

Our employees are courteous, professional and clean. Our goal is to provide you with the very best workmanship at a fair and affordable price.
Picture of someone Painting Painted Room Every job is important to us as is our customer. Your satisfaction is our next job. We take pride in our work and look forward to getting your referral.

Our experience will make your decorating job quick, clean and pleasant. It’s our promise, along with our two year no hassle workmanship guarantee.
Contact us today so we can help you bring your decorating dream to life.

Good:
Dan’s Plumbing, Heating & Cooling: Committed to Quality Service in Buffalo Since 1974

Dan’s Plumbing, Heating & Cooling specializes in home improvement installations and repair services. Family-owned and operated since 1974, we’ve built our reputation on four decades of superior customer care and expert service. With quality, reliability and efficiency always in mind, Dan’s Plumbing, Heating & Cooling is committed to providing outstanding service and quality work. And that commitment is paying off: in 2012, Dan’s was named Buffalo’s Best Plumber by Artvoice, a popular newsweekly.

What We Offer Our Customers
At Dan’s we do a little bit of everything. We want to be your one stop shop for any plumbing, heating, and cooling repair, replacement, or installation needs. You name it, we do it.

Plumbing: From toilet services to sewer repair, we’ll help you with any problem you’re having on-time with up-front pricing and excellent customer service.
Drain Cleaning: Don’t get too distraught over a clogged drain – Dan’s is just a call away. We’ll help clear away small clogs – caused from food or foreign objects – and larger ones that may need our hydrojetting services.
Water Heater Services: We install, replace, and repair water heaters. Thinking about switching it up? Ask us about a tankless water heater and how it can save you money.

Heating: We offer emergency 24-hour heating system repair services because we know those cold, winter nights can be tough. We also install heating systems and perform annual maintenance checks.

Cooling: Whether you need an air conditioner installed, have a leak in your system, or need your annual tune up, Dan’s is the one to call.
Air Quality: Ask about our duct cleaning, humidifier installation, and ductless split systems so you can improve the comfort in your home!
About Dan’s

Dan’s is well known across Western New York for our unparalleled customer service. We take pride in our commitment to customer satisfaction, from your first phone call to the completion of every job. We confirm every appointment with a courtesy email introducing your technician and a description of what you can expect.
Dan’s will handle all your plumbing, heating and cooling needs from completing basic repairs to installing complex new systems. We’ll determine the most cost effective solution and explain it in simple, easy to understand terms. Our in-house weekly training program ensures that each of our technicians is fully-versed, trained and prepared to provide expert service and advice in any home improvement scenario. You can rest assured knowing that each of our technicians is background checked, drug-tested, fully-licensed and insured. Our technicians are courteous, prompt and professional and will arrive clean, uniformed and ready to work. We are available 24 hours a day, 7 days a week, 365 days a year.

H1 Tags – How to Properly Use Them

Overview:
Google search or any other search engine is not moderated by humans for the most part. They are run by bots. These bots need to know how to categorize content/pages into their proper spots. To do this an H1 tag along with the title meta tags direct Google. The H1 tag is a supporter of the title tags. Without the H1 Title tag supporting the meta title tag the page will not rank well.

What do I need to put in a H1 tag?
On each page you only need to have 1 or possibly 2 H1 tags on your page. The title you think most supports that page should be wrapped in a H1 tag. The reason we only do 1 or possibly 2 phrases in a H1 tag is it directly shows Google what you think is most important on the page. If you have more than 1 or 2 titles as H1’s you are reducing the effectiveness of the H1 tag.

Examples of what needs a H1 tag:

  • New York painting website – homepage = “New York Interior & Exterior House Painter”
  • Plumber in San Diego – Homepage = “#1 Residential Plumber in San Diego”
  • Roofer in Portland homepage = Portland Oregon’s #1 Roofing Company & Contractor”

So, you want to highlight what that page is about and make sure it correlates to the meta title/desc tags.

How many H1 Tags per page?
You want to keep one H1 tag per page. Remember, we want to keep everything organized and clear. By having one H1 tag you keep the message what the page is about clear and concise to google and USERS. Remember that theme, keeping things clear to google and users. One topic per page is your goal.

Length of H1 tags?
Keep your H1 tag around 3-5 words if possible. By doing this once again you keep it clear and concise what you are trying to convey to users.

Google Business Page Initial Setup

About Google Business Pages: Google has setup a way for business to get listed on Google when potential clients are looking for a specific service or business they want to find. The position for this is under the 1st Google result and usually shows 3-8 business listings. The position of these business listings usually capture anywhere from 50%-80% of clicks/calls of potential clients. These listings show up here based on your Google SEO ranking plus the # of reviews your business has.

Google business listings as of now are the #2 thing besides your website for your online presence due to the above facts.

How to get on Google Business:

  1. Go to – https://www.google.com/business/
  2. Search by your business name to see if you already have a listing (duplicate listings are not good)
  3.  If you have a listing follow how to claim it.
  4. If you do no have a listing click “add my listing” under the other potential business listings provided.
  5. Enter your information in the fields provided and press “enter”
  6. select the 2nd option of “Within mi of my business” and put 50 miles or 100 miles
  7. Then authorize Google to send you a postcard in the mail so you can confirm your business is real.
  8. Wait 1-2 weeks for a post card with a pin number. Once you have the pin number log back into google.com/business and verify the business address.

How to set up Your Google+ Business Listing

Overview:
To get a good listing it is not mandatory to do up your Google+ business listing, but it does help tremendously. By setting pictures, cover photos, posts and getting reviews you will gain a better ranking within the Google business listing results. Business listings on Google as stated before see up to 50%-80% of the traffic your website will see. This is a major important part of your online presence. Setting up your Google + page is a good idea to do while you wait for your postcard to come in the mail. Until you put your PIN into the google+ business listing your page is pretty much in limbo. So, doing this while the PIN comes you can make sure it is setup perfectly since you have some downtime!

Setting up your Google+ page the best way:

  1. Add a Profile photo – This should be your logo or some form of your logo. The logo will be seen on anything Google puts out there that is a small picture. Since it will show up places it needs to be something people will recognize or start to recognize if they do searches for your business. The whole idea of a web presence and marketing in general is to make people remember who you are – be consistent.
  2. Add a cover photo – The cover photo should be your name and maybe some awards you have won or what you do.
  3. Add photos to the photos tab – Even if your photos seem lame, photos make people think you know what you are doing even if you don’t. They will feel more comfortable with you if you have them.
  4. Add Videos – Make some short 30 second videos on what you do or some machines you use. They do not need to be amazing or super professional. The idea here is you can post them to Youtube which will further let the Google indicators know you are a legit business. The videos also let customers know you are a knowledge bank who knows what they are doing and/or talking about. Trust again is the key in getting a phone call.
  5. Make a post – You will want to post to Google on a regular basis maybe once a month or twice a month. These posts need to be informative and link back to your site. The ideal thing to post is your blog posts with a nice tag line. The tag line should be descriptive – [A job done with “product” and it looked amazing in “city”] DO NOT do – “Look at this – Link” – that will garner ZERO engagement. If you are worried about what to post we will go over this in a future lesson. Do not sweat it.

Google Analytics – Track Business Clients

Overview:
Analytics from Google is a code that lets you track what people do on your website. There are so many options that you probably will not use even 25% of them. Below we will go over the most common uses of analytics and to help further your website. Without analytics you would have no idea if users are coming to your site and leaving right away or going to product A only and not going to product B. By tracking users you can make effective adjustments to make sure your potential clients see what they need to see and want to see. While this is not a true SEO related thing to improving your search engine presence it does allow you to keep data on what you are doing right and wrong.

How to get analytics:

  1. Go to http://www.google.com/analytics
  2. Signup for an account
  3. Walk through the steps of signing up
  4. Apply the code to your website how Google asks you to
    Now that the code is installed we need to get familiar with analytics and what we can learn from the data we are gathering. Below is a list of things you can do and learn from the people visiting your site.

Audience – overview
– Shows the basic data like how much time people spend on your site, the amount of pages they go to and how much overall traffic you are getting on a daily basis. This is a great general read on your site.

Pageviews – This is how many pages on average your users look at on your site before leaving. You want to have a minimum of 2 page views per user.

Bounce rate – This is how many people leave your site before viewing a 2nd page. This will vary based on your industry and website. Try to get this as low as possible.

audience – demographics –> age
This shows you how old people who are coming to your site. If you have a target age of someone who is over 65 and you are seeing 30 year olds on your site then you know your marketing is not correct and you need to re-align.

acquisition – all traffic –> sources/medium
This allows you to see where the traffic to your sites is coming from. It can let you know how your marketing is going in raw numbers. If you are advertising on Facebook and see 0 people from Facebook then you know your ad is not performing.You can also see how many people from google are coming to your site.

acquisition – Search Engine Optimization – Queries
This will let you see what people type into google to get to your site. This way you can see if your blog posts are helping your traffic as well as see what topics you need to write on more.

behavior – site content –> landing pages
This is another indicator to let you know what is working and what is not. It shows where the potential clients are coming to first on your website.

Importance of Good Website Urls

The key to a good website is every major faucet working together towards one main topic. Google likes to have verification of what your website is about. A good way to validate your H1 tags and meta titles is to have the keyword in your URL that matches what your content is about. If you are running a site on the wordpress platform (I would highly suggest using this platform) you can do the following steps to setup your website urls.

Steps on wordpress for urls:

  1. Login to wordpress
  2. go to settings
  3. click permalinks
  4. select post name
  5. save changes

Where do I make these url names?
In wordpress it is very simple as your post name becomes your url name. So when making a blog post or a page you need make sure your titles (obviously) are very specific and to the point. If your website design (programming) is not done in wordpress you will need someone to set this up for you most likely.

Signing Up and Using Webmaster Tools

Webmaster tools is a way to communicate with Google that you own your site, submit sitemaps, checkup on your sites errors and validate your site. In simple words it is a way to make google know you are serious about your site and what it has to offer. While I do not think that this is a vital part of a site s much as say H1 tags, URLS and good text; it is something google has recommended every site owner does do. The common theme I keep trying to make sure you get is that you want to follow what Google wants & needs as well as making sure your potential clients are seeing what is most beneficial.

How to Signup

  1. Go to https://www.google.com/webmasters/tools/home?hl=en
  2. Login/make an account with google
  3. Verify your site
  4. Follow the instructions to verify your site.
  5. Follow the instructions on choosing a domain preference, language etc.
  6. Submit your sitemap

You will notice the things Google makes important within this dashboard:

  •  internal links
  •  incoming links
  •  mobile usability
  •  errors
  • structured data

Linking Pages Within Your Own Site – “Interlinking”

Remember the theme through out this whole course is we want to give google quality content while letting them know what that content is about. By interlinking we are letting Google know of other related pages to the specific content that they are on. By doing this we are further letting google index our other website pages and giving google another indicator what that page is about. Showing google related content within the page by interlinking you are further validating your meta titles, H1 tags and your text!

So what is interlinking?
Interlinking is when you link a word within your website text to another page using an URL. Much like I just did, you will see I linked within the text to another page. The linking was inline of the text and occurred very naturally and if someone was unsure what I was talking about would get more information on that topic by clicking the link.

How many interlinks per page?
I try to keep my interlinking from 1-2 links a page. Sometimes, if nothing I have previously written would help the reader, I link nothing. We are doing this whole search engine optimization thing for our customers to understand things on our website and the by product is Google positively rewards us for doing such things. No user wants a million links to click, they want a few options and that is it, otherwise they will be confused and leave your site.

Blog Posting & The Importance of Updating Overview

We have been talking about the importance of keeping everything organized, fluid and easy to understand for customers & Google. Another aspect to this whole search engine optimization formula is to keep things up to date. Google and customers do not want to see out of date material. Our world is changing fast and that is how the algorithms at Google work as well. Blogging is an easy way to keep your site fresh, interlinking (see what I did there?) and show off your cool projects you have done as well. Google has always and always will want to show sites that are maintained and continuously producing quality content.

What is quality content for a blog?
Quality content is the key to this whole blogging thing. You want to actually write a blog post you yourself and potential clients would want to read and learn from. Creating a blog post that has easily readily information available is almost useless. You want to create something with some sort of substance for the reader. This means you need to have a blog post of 400+ words and some pictures if possible within the blog post. The blog post once again needs to be clear and concise with 1 major topic only. This blog post is also to be fully related to your field of work/service. Do not forget your H1 tags!

What type of blog posts am I to do?
We will go over all these in better detail in the next 4 lessons.
• service offered
• product review
• past work completed
• specific knowledge

How Frequent should I blog on my business website?
You should try to shoot for 1 blog a week. I know most people are very busy and that seems almost impossible so if you have to every other week would do. By blogging each week you will quickly gain a library of information for your customers Your company also will be letting Google know subtly that you are a company that is worth showing to potential clients.

Will Blog Posting Get me Extra Traffic?
The first reason to post is that the blog posts keep your website active and Google actively indexing it to place your website higher in the Google results. The other reason is that you will have more pages in Google for specific phrases gaining you exposure in Google. Your website generally swill hit the broad keywords while blog posts can hit a more niche area of people searching. Niche keywords might only be searched 3-5 times a year but when they are you will be #1 and possibly #2. But also the theme, organized content with interlinking posts and a frequently updated site will also help you homepage rank higher!
The more you have on your site for potential clients to look at the more you will amaze them and have an edge over your competition. The more you have on the site the more google thinks you are an authority and someone who is important. Blog posts also help when you are advertising to keep people engaged on the site and learning more about your company and your brand.

Job Portfolio Blog Post with Pictures

This is the first blog post you will write under BizMilk. We hope you find the format easy and simple. If you have any questions feel free to contact us. But, don’t fret, we will see your writing prior to you posting it. We will then make changes and you will have a flawless article that will gain exposure in Google!

Step #1
Okay, we have the background and formalities done. Let’s get to business or should I say WRITING! We want to do an easy post for the first blog post, to get introduced to writing our blog posts. The first post will be about a job you have done in a specific area. Depending on your service it will depend on how in depth you need to go. So, think about a job you recently done and you have pictures for. If you do not have pictures, go get some on your next job and do this post at a later date.

Step #2
So we have the job and pictures now. The first step is to write an effective title. An effective title for a job you completed has the following format:
“job preformed – area preformed – service preformed”
Example: “Red Oak Wood Floor Refinish in Boise”

Step #3
Descriptions like title descriptions are an attachment to the titles to let Google know what is important on the page. We want the title to sum up the article. The description should be 1-2 sentences. You do not want this to be long.
Example: A200 Floors refinished a 10 year old floor in Boise, Idaho. See the red oak wood floor refinish process form start to finish”

Step #4
Writing the article needs to explain what you did, how you did it and where the work was preformed. The text needs to be around 400-500 words long or so. Since this is your service industry you just need to do simple but informative posts about the job.

Step #5
Make sure to add some pictures in your blog post of something of the work completed or before and after pictures. People love pictures and so does google!

Overview As you can see the article supports the title and description. By supporting those 2 you give Google more direction on what the page is about. This article however is not just about Google, by having information for people who come to your website you are further empowering them to learn about your trade. An customer who feels informed and you know what you are doing will feel more safe with you and your employees.

Specific Knowledge Blog Post

Customers love buying things/services from people they trust. A blog is a simple way to gain trust with your potential customers before they even meet you. With a blog they can browse through what you do and how you do it. Posting about something specific to your industry is a good start. Also, a byproduct is when people are searching for a DIY option they will come across your blog and then will know who you are for more complex issues.

Here are a few samples of good ideas for service posts:

  1. How to properly clean hardwood
  2. How to take care of drains if they slow down
  3. How to wash concrete
  4. How to touch paint up without marks
  5. Best ways to keep your grass green in summer

Title sample: How to Properly Clean Hardwood in Boise, Idaho
title break down: {give authority on the topic}{what service}{what it is for}{where your customers are}
What to write:

You want to write 400-600 words for the blog and post some pictures if you can to make it appear as if the article is longer. Pictures can also let someone understand what you are explaining very well. In the post you can give a summary, bullet points of what you are talking about and then a conclusion. At the end of the conclusion say they can contact you for more information and list your phone number.

You will get better at blogging as time goes on. Just start and improve with each post you do!

Specific Service Provided Blog Post Type

People on your site really do not know about what you do or how you do it. By posting about a service you offer them it is a great way to let them know you “know” what you are doing prior to their first visit.Once again, you need to make a customer feel comfortable before you meet them so that the sale of your service provided actually happens.

What is a product post exactly?
What service do you provide that homeowners need to use or use? Our example will be hardwood flooring again. Cleaning floors is a topic that comes to mind. People are unsure how to take care of their floor on a daily basis and are often sold bad products that will actually deteriorate their floors over time. So, a post about cleaning your floors is a good “service offered” post.

You go on to explain about cleaning floors and why your Machine is great for taking off the crud every year and how the home will be cleaner & germ free etc. You want to get into detail about how this process is done, once again to make them feel comfortable that the service is good and worthwhile.

How a product post is written:

  1. select a service you provide
  2.  get 3-4 main points on why that service is good and beneficial to them
  3.  explain how that service is done in moderate detail
  4.  show pictures of before and after if you can
  5.  let them know they can call you to get this service done from you

Sample Title: Refinishing Hardwood with Water based vs Oil in Idaho
Title Break down: {service offered}{product}{location}

What to write:
Like every blog you need to have a summary of what you will be gin to explain to them. Then have some main points you put in bullet points and pictures as the “meat” then write a conclusion wit your phone number at the end.

Product Review Blog Post Type

Much like the service offered post, product post are almost the same. Product posts differ in that they are about a specific product you use in your “service”. People using your service want to know they are buying a good product that is used in your service provided. A blog posts detailing all this is a good way to once again gain trust and favor for your brand.

What to post?

When writing a product post you want to do the following:

  1.  clearly state the product
  2. explain about the product
  3.  say why this is a preferred product
  4.  give a simple list of pros and possibly cons
  5.  reiterate why the product is good for the person buying it

Sample title: SunFinish UV Hardwood Finish – Why it is the Best
Break down of title : {product}{service}{what it is} – {click bait}

While most customers will not care about this type of post, it does show authority. Also, if the customer decides to google the product you are using you will be ranked high and they will see you again in google. The more times a customer sees your website as begin an authority the easier the sell!