Google Local Business Management
About Business Local Listings
Google business local listing is a must for any business that services local customers. These listings are used when customers search for a type of service or business in a specific region or city. If I search for a plumber in Boise, the businesses with Google local listing status will appear first. When you use local listing to your advantage, you can have a major influence on local customers and beat your competitors to market.
Where Local Listings Appear
Business local listings will appear at the top of page 1 on Google, just below the Pay-Per-Click advertising, when customers use a city or region-based search term. Terms such as New York, Northeast, NYC, New York City, etc. will return local results for your New York-based business. Some people will scroll past the ads to the organic search results immediately, and if you have a local listing, you will be one of the first results they see.
Why Local Management Matters
When customers see your business with gold star ratings and a visible phone number and address, they are more likely to use your services. But…getting to the top of Google search results with a local listing is not trivial, it takes time and a lot of calculated effort. By continually improving your search engine optimization strategy and effectively communicating your business information, you will find yourself closer to the top of page 1.