In life no matter where you go or what you are doing things need to be organized and categorized to make any sense. This about when you go to a store, it has isles that are setup down to a science. When you go to work everyone has their place and how they are to do things. Lets forget Google for a second and think of search engine optimization as life, your brain, other peoples brains. Google is continuously trying to make google searches like every day life. Your phone has google products that see what you do and how you do it. Google then in return wants to show the most accurate information to you to help improve your life (forget they do advertising for now…).

So to begin we need to think like other people and how they would be searching. Think about what makes sense to other people and in return that will make sense to google. Meta titles and descriptions are a simple way to show google what your content is about and how it should be displayed to other people. These two items are the first connection your webpage has in contact with google. You want your first impression to be a good one. So it is very important to write a simple and concise title and description of every page you make on your site. This title and description needs to be focused and unique.

By making an unique title and description that is accurate to what you are trying to display to other people you will find success. Remember, Google wants to show relevant information. If people are searching for a specific business widget or service and you have it properly displayed on your site to google as such – THEY WANT TO SHOW YOUR SITE.

You can read more about titles and descriptions here.