Being a small business owner, there are many things that I choose to do for myself rather than paying someone else to do. However, when it comes to areas that involve growing my business, I want to hire professionals as much as possible. When it comes to the SEO question, the question isn’t “can I afford SEO?”, it’s “can I afford someone else to do my SEO”. You must have SEO whether you do it yourself or you hire a company to do it for you. If you have time to learn the ropes and do it yourself, there’s nothing wrong with taking that route. There are plenty of resources available to help you along the way!
Most of us working in the industry know that it’s important to add quality content to your website to improve your search engine results. If you’re not in the “industry” you may be wondering why this is so important. Isn’t enough for me just to let Google and friends know that I’m a plumber and that’s it? No, it’s not enough. We need to go a few steps further and here’s why.
Your marketing efforts should focus on bringing more customers. This may be through more social media interactions, higher search engine results, well-placed outdoor signage, etc. At the end of the day, the best metric to determine marketing success should be your bottom line. Are you making more money than you were before? If so, things are probably going well. If not, they’re probably not.
Search Engine Optimization, or SEO, can be controversial depending on who you talk to. I’ve heard people refer to it as “snake oil” being sold to unsuspecting business owners. I’m sure there are a few shady folks out there that have no business taking money for their advice and guidance. I’m also sure that as long as we have search engines like Google, companies will need a way to be competitive within that space.
If you’re a regular reader of this blog, you’ve probably seen us point out many times that you can probably do your own SEO work. All you need is the time to learn the basics and have time for trial and error to work out in your favor. In our continuing quest to help you become more SEO savvy, this post will address the on-page versus off-page concept of SEO.